With thoughtful implementation of cost-effective marketing ideas, small businesses can launch a marketing campaign that will pay for itself many times over.
A marketing campaign for a small business will include a diversified set of marketing strategies. Sports marketing, niche marketing, postcard marketing, guerilla marketing, and social media marketing are just a few of the marketing techniques that can be part of an effective marketing mix.
Ever since Babe Ruth dazzled U.S. baseball fans in the 1930s, sports marketing has been a valuable way to connect with customers. But it’s not just about advertising with professional sports teams.
When small businesses support local sports teams, they get plenty of name recognition and positive publicity for their contribution to the community.
By focusing on customer needs not addressed by larger companies, niche marketing gives small businesses a way to compete in the marketplace. In niche marketing businesses target their advertising to reach customers who want particular products or services.
Local businesses can look toward their own communities to identify niche markets. A good marketing idea is to target a niche that is growing, is not already monopolized, and has customers that are easy to reach.
Postcard marketing is a low-tech and inexpensive marketing technique. Like the name implies, it uses postcards to promote products and services. Postcards work because recipients are more likely to look at a postcard than to open an envelope. Postcards are less intrusive than email and don’t have to compete with online distractions.
Small businesses can design their cards themselves or hire local companies to design, print, and mail them. The most effective cards are eye catching, simple, timely, two sided, and include a gift such as a coupon or ticket to a local event.
Guerrilla marketing started as an unconventional way to promote goods and service. Using unexpected activities in unexpected places, guerrilla marketing aims to be different from mainstream marketing. It generates “buzz” through street giveaways, public relations stunts, mobile digital technologies, and other low-cost resources.
Social Media Marketing
Social media marketing uses the ever-expanding networks of social networking to connect businesspeople with each other and with potential customers. As one of a number of electronic marketing ideas, social media marketing gives small businesses opportunities for building relationships and establishing themselves as trustworthy and knowledgeable in their fields.